A Pitchman As A Gift
It’s time to make the moment unforgettable
WHY GIFTING A PITCHMAN PEN WORKS SO WELL
Yes, the PEN is truly mightier than the sword or even the keyboard, especially when it comes to thanking someone for their business. Sending a “Thank You for your business” email on a half-million dollar deal just won’t cut it. The true power behind saying “Thank You” with a Pitchman Pen is in the special bond that is formed with your customer THROUGH the pen. Once gifted, every time your client reaches for their Pitchman Pen they will think of YOU and recall your incredible thoughtfulness in having such a nice gift made especially for them.
THE SCIENCE BEHIND IT
Aristotle’s First Law Of Association, the Law Of Contiguity, explains how we as humans learn and remember things. Association by contiguity is the principle that ideas, memories, and experiences are linked when one is frequently experienced with the other. For example, if you constantly see a knife and a fork together they become linked. Or if we think of thunder, we immediately think of lightning, since the two often occur on after the other. The more these two items are perceived together the stronger the link between them. When one of the memories becomes activated later on, the linked memory becomes temporarily more activated and thus easier to be called into working memory.
So in the case of gifting a Pitchman Pen during the start of your partnership with the client (signing the contract), they will be reminded each and every time they use their Pitchman Pen of your thoughtfulness and be reminded why they chose YOU as their partner over the competition. Now why wouldn’t you want that?
THE “WRITE” WAY TO SAY THANK YOU
It’s time to make the moment unforgettable; enchant your relations with a gift, a perfect and thoughtful one...a Pitchman Pen.
To learn how to properly gift a Pitchman Pen, click here.